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What Are Cookies?

Cookies are small data files, typically consisting of letters and numbers, that are placed on your device by a website’s server when you access certain webpages. These files serve to enhance your browsing experience by remembering your preferences (such as language, location, and login settings) and improving the functionality of the Services.

Cookies are a widely used web technology that support seamless navigation between pages, improve load performance, and enable personalized content delivery. Additionally, cookies are commonly used to serve advertising that is more aligned with your interests—helping ensure relevance and limiting repetition.

You can learn more about cookies and how they function by visiting www.allaboutcookies.org.

How We Store Tracking Technologies

When you access the Services operated by Cadtree Limited and digitally managed by Launchify Digital, Tracking Technologies may be stored directly by us or by authorized third parties. These fall into two categories:

  • First-Party Tracking Technologies: These are stored directly by our systems to support functionality, preferences, security, and analytics across launchifydigital.com and our affiliated platforms.
  • Third-Party Tracking Technologies: These are placed by our analytics providers, advertising networks, affiliate platforms, and business partners. These tools help us measure performance, deliver advertising, and personalize user experiences based on activity.

Both types of Tracking Technologies may persist only during your current session or remain stored across multiple visits (persistent cookies), depending on the purpose and your chosen preferences.

Types of Tracking Technologies We Use

On Services operated by Cadtree Limited and powered by Launchify Digital, we use the following categories of Tracking Technologies, each serving a specific purpose to enhance performance, personalization, security, and marketing.

Strictly Necessary Tracking Technologies

These are essential to allow you to navigate the site, log in securely, and access features you’ve specifically requested (like account access or gameplay). We do not require your consent for these technologies. They also help detect service abuse or enforce platform security rules.

Functionality Tracking Technologies

These technologies remember your preferences and personalize your experience — for example, retaining your language selection, login state, or other user-defined settings. They improve usability and ensure a smoother interaction with our Services.

Performance Tracking Technologies

These cookies and scripts collect anonymized statistics about how you use our Services, including time spent, page views, feature usage, and interaction flow. The data helps us improve usability, identify bugs, and conduct performance benchmarking.

Marketing and Advertising Tracking Technologies

These technologies are used to deliver personalized offers and advertisements based on your inferred interests. They may also measure ad performance, limit repeat exposure, or support remarketing efforts through partners like Google Ads, Facebook, or other approved ad networks.

Our Services may also integrate social media features (such as the Facebook “Like” or “Share” buttons), which are governed by the privacy policies of the respective third-party providers.